Edelman
Founded and headquartered in Boston, MA, Edelman is a global communications and digital marketing agency with a client roster spanning consumer goods, healthcare, food and beverage, and financial services. The agency runs full-funnel creator campaigns, social content production, experiential activations, and paid media, supported by in-house data analytics and measurement capabilities. Clients include Unilever, Heineken, ASICS, Samsung, IKEA, Formula 1, Dove, and Novartis, among others. Campaign results on record include a 65% loyalty increase for Hellmann's through a nationwide condiment exchange activation, 1.76 billion people reached for ASICS's darkened running track campaign, and $15.7 billion raised for the Global Fund's 'Fight For What Counts' effort. The agency has won multiple Cannes Lions, including a 2023 Silver in Real-Time Response, and Shorty Awards across Social Good, Pharma and Healthcare, and Multi-Platform Partnership categories.
Edelman
Founded and headquartered in Boston, MA, Edelman is a global communications and digital marketing agency with a client roster spanning consumer goods, healthcare, food and beverage, and financial services. The agency runs full-funnel creator campaigns, social content production, experiential activations, and paid media, supported by in-house data analytics and measurement capabilities. Clients include Unilever, Heineken, ASICS, Samsung, IKEA, Formula 1, Dove, and Novartis, among others. Campaign results on record include a 65% loyalty increase for Hellmann's through a nationwide condiment exchange activation, 1.76 billion people reached for ASICS's darkened running track campaign, and $15.7 billion raised for the Global Fund's 'Fight For What Counts' effort. The agency has won multiple Cannes Lions, including a 2023 Silver in Real-Time Response, and Shorty Awards across Social Good, Pharma and Healthcare, and Multi-Platform Partnership categories.
Hellmann's/Unilever
Hellmann's mayo swap boosted loyalty 65 percent
65%
Loyalty Increase
68%
Brand Favourability
+27%
Brand Exclusivity Uplift
Persil
Persil got 58M impressions promoting outdoor play
58M
Impressions
20,000
Website Visits
293
Coverage Pieces
IKEA
IKEA FiftyFifty game reached 2M conversations on equality
Xbox
Xbox Halo Wars 2 hit 575M reach via influencers
575M
Reach
4.2M
Views
Hellman's UK
Hellman's Mayo Hack drove 320% engagement spike
320%
Engagement Increase
9pt
Purchase Intent Increase
46%
Brand Consideration Boost
842%
Social Impressions Increase
Unilever
Unilever removed "normal," gained 5.5B impressions
8,200
Articles
318K
Engagements
5.5BN
Impressions
Samsung
Samsung Galaxy livestreamed 24,000 poaching patrols
General Mills
How Progresso soup drops drove 196% awareness gain
+47pt
Brand Association Gain
12.83B
Earned Media Impressions
+27%
Soup Brand Choice Increase
+196%
Top Of Mind Awareness Increase
Heineken
Heineken reached 50M views, lifted sales 7.3%
50+ million
Film Views
7.3%
Beer Sales Increase
78%
Closer Brand Affinity
80%
Consumers Brand For Them
KFC Mexico
KFC Mexico raised 13K meals through Minecraft gameplay
80+
Gameplay Hours
5,727+
Twitch Viewers
26K+
Chicken Pieces Donated
13,000
Real World Meals Equivalent
F1
F1 Live London reached 17M impressions with 28 influencers
455
Mentions
17M
Impressions
28
Influencers
Xbox series X|S
Xbox Series X|S reached 84M views, 15 publications
84M
Video Views
15
Publications Interviews
Cochlear
Cochlear hearing campaign hit 1.65M views
1.65 million
Views
728,000
Social Shares
Heineken®
Heineken, Gary Neville swapped accounts, found 5x sexism
7,800
Mentions
122,000
Engagements
1.4 billion+
Impressions
100%
Completion Rate
35
Countries Reached
1.6 million
Organic Film Views
77M
Campaign Film Views
2,700
Organic Engagements
226 million
Paid Social Impressions
230%
Diversity Belief Increase
United Nations Population Fund / UNFPA
UNFPA Bodyright campaign reached 1.2B globally
79.1K
Engagements
2 million
Video Views
1.2B
Global Reach
1.7 million
Webpage Views
532 pieces
Media Coverage
5.3K
Direct Mentions
11,300
Petition Signatures
Dove
Dove's hair coding guide reached 1.8B gamers
1.8 billion
Impressions
100%
Positive Sentiment
81%
Connection With Dove
32%
Brand Loyalty Increase
95%
Black Gamers Positive Impact
eBay
eBay celebrity collections: 575K visits, +24% GMV
575,000+
Visits To Ebay
+24%
Average Gmv Increase
$1M+
Auction Sales Donated
18B
Earned Media Impressions
Heineken®
Heineken F1 drive-in for NHS workers hit 60M reach
88%
Positive Sentiment
60M
Social Media Reach
21
Nhs Workers Attended
52
Editorial Media Coverage
82%
Coverage With Branded Assets
Services
Campaign Strategy & Direction
Content Marketing
Content Production
Creative Brief Development
Digital Marketing
Event Strategy + Promotion
Experiential Activation
Full-Funnel Creator Campaigns
Influencer Marketing
Influencer Marketing Campaigns
Measurement and Data Analytics
Paid Media Advertising
Social Content Production
Clients
Advil
ASICS
Aurora Prize
Cochlear
Dove
DP World
eBay
Formula 1
General Mills
Global Fund
Haleon
Heineken
Hellmann's
HSBC
IKEA
Janssen
KFC Mexico
National Grid
Novartis
Persil
Samsung
Takeda
Unilever
Vaseline
Water For People
Xbox
Work
Hellmann's/Unilever
Hellmann's mayo swap boosted loyalty 65 percent
65%
Loyalty Increase
68%
Brand Favourability
+27%
Brand Exclusivity Uplift
Persil
Persil got 58M impressions promoting outdoor play
58M
Impressions
20,000
Website Visits
293
Coverage Pieces
IKEA
IKEA FiftyFifty game reached 2M conversations on equality
Xbox
Xbox Halo Wars 2 hit 575M reach via influencers
575M
Reach
4.2M
Views
Hellman's UK
Hellman's Mayo Hack drove 320% engagement spike
320%
Engagement Increase
9pt
Purchase Intent Increase
46%
Brand Consideration Boost
842%
Social Impressions Increase
Unilever
Unilever removed "normal," gained 5.5B impressions
8,200
Articles
318K
Engagements
5.5BN
Impressions
Samsung
Samsung Galaxy livestreamed 24,000 poaching patrols
General Mills
How Progresso soup drops drove 196% awareness gain
+47pt
Brand Association Gain
12.83B
Earned Media Impressions
+27%
Soup Brand Choice Increase
+196%
Top Of Mind Awareness Increase
Heineken
Heineken reached 50M views, lifted sales 7.3%
50+ million
Film Views
7.3%
Beer Sales Increase
78%
Closer Brand Affinity
80%
Consumers Brand For Them
KFC Mexico
KFC Mexico raised 13K meals through Minecraft gameplay
80+
Gameplay Hours
5,727+
Twitch Viewers
26K+
Chicken Pieces Donated
13,000
Real World Meals Equivalent
F1
F1 Live London reached 17M impressions with 28 influencers
455
Mentions
17M
Impressions
28
Influencers
Xbox series X|S
Xbox Series X|S reached 84M views, 15 publications
84M
Video Views
15
Publications Interviews
Awards
Social: Use of Platforms (TikTok, IG, etc.)
Multi-Platform Partnership
Beauty
Comedy Video
Retail & E-Commerce
Medium-Length Video
Social Purpose: Charity or Not for Profit
Social Purpose: Use of Social Media
Social: Best Use of Gamification
Social: Community Focused Campaign
Social: Use of Data and Insights
Food & Beverage
B03 - REAL-TIME RESPONSE
B04 - SOCIAL LISTENING & INSIGHT
A01 - CONSUMER GOODS
Medium-Length Video
Pharma & Healthcare
B03 - REAL-TIME RESPONSE
Social Good Campaign
Local Campaign
Social Good Campaign
Sound