Formed in 2022 through dentsu's global creative consolidation, Dentsu Creative operates across more than 145 countries with a team of over 5,000 people. The agency runs full-funnel influencer and creator campaigns spanning TikTok content, paid social amplification, brand ambassadorship, and data-driven measurement, often integrating those workstreams with broader media and content production. Clients include Crayola, IKEA, Nutter Butter, Foot Locker, Klarna, Heineken, Novo Nordisk, Oreo, and Burger King, with recurring work across food and beverage, retail, tech, and consumer packaged goods. Crayola's Campaign for Creativity generated over 6 billion impressions and 4.1 million TikTok impressions alone, while a KPN campaign built around Dutch pop star MEAU achieved 14 million organic views, 8 million Spotify streams, and a 236% uplift in brand conversations. The agency collected five Cannes Lions across 2023 to 2025, including a 2025 Gold in the Breakthrough on a Budget category.