Billion Dollar Boy
Founded and based in London, Billion Dollar Boy is an influencer marketing agency with a team of 201 to 500 people, running campaigns across influencer sourcing, paid social amplification, content production, and full-funnel creator strategy. The agency works across fashion, beauty, food and beverage, automotive, and luxury goods, with clients including PepsiCo, Nespresso, Bobbi Brown, BMW, and Dolce & Gabbana. Campaign results on record include a PepsiCo snack range activation where 123 influencers generated 54M impressions and a 79% purchase intent increase per a Nielsen Brand Effect study, and a Nespresso World Explorations campaign where six global influencers reached 9.5M people, with the Tokyo film becoming the brand's most-viewed content piece to date. The agency won Gold for Global Influencer Marketing Agency of the Year at the 2025 Global Influencer Marketing Awards, along with Gold for Best Influencer Marketing Platform or Technology and Creator Collaboration of the Year at the same event.
Billion Dollar Boy
Founded and based in London, Billion Dollar Boy is an influencer marketing agency with a team of 201 to 500 people, running campaigns across influencer sourcing, paid social amplification, content production, and full-funnel creator strategy. The agency works across fashion, beauty, food and beverage, automotive, and luxury goods, with clients including PepsiCo, Nespresso, Bobbi Brown, BMW, and Dolce & Gabbana. Campaign results on record include a PepsiCo snack range activation where 123 influencers generated 54M impressions and a 79% purchase intent increase per a Nielsen Brand Effect study, and a Nespresso World Explorations campaign where six global influencers reached 9.5M people, with the Tokyo film becoming the brand's most-viewed content piece to date. The agency won Gold for Global Influencer Marketing Agency of the Year at the 2025 Global Influencer Marketing Awards, along with Gold for Best Influencer Marketing Platform or Technology and Creator Collaboration of the Year at the same event.
Once Upon a Farm
Once Upon a Farm hit 2.3M impressions with 17 influencers
17
Influencers
224
Pieces Of Content
76.9K
Total Engagements
2.3M
Actual Impressions
Ray-Ban
Ray-Ban Stories hit 1.8M impressions with 11 creators
11
Influencers
71
Total Posts
29M
Potential Reach
63.3K
Total Engagements
1.8M
Total Impressions
553.5K
Value Added Impressions
Walkers
Walkers crisp sandwich debate hit 125M impressions
+11.2%
Ad Recall
125M
Impressions
11.5M
Video Views
167
Press Coverage
+37%
Google Search Uplift
8.8%
Average Tiktok Engagement Rate
Heineken
Heineken Silver metaverse drove 128M impressions, 4 Lions
+8.6 pts
Ad Recall
128M
Impressions
36
Influencers
4
Cannes Lions
887
Content Pieces
94%
Positive Sentiment
GetYourGuide
GetYourGuide's Leslie Jordan tour hit 14M impressions
1
Influencers
150
Press Pieces
1
Webby Awards
5
Content Pieces
132K
Total Engagements
14M
Total Impressions
52.2K
Landing Page Visits
Loewe
Loewe Squeeze bag hit 28M plays, $2.86 CPM
$2.86
Cpm
4
Creators
10%
Engagement Rate
28M
Total Reel Plays
29M
Total Impressions
6
Total Content Pieces
Xiaomi
Xiaomi holiday campaign hit 10.5M reach on Instagram
14K
Influencer Reach
10M
Brand Channel Reach
17K
Influencer Impressions
11M
Brand Channel Impressions
Lipton Ice Tea
Lipton Ice Tea reached 9M views, 15% sales lift
£1.93
Cpm
11
Creators
40M
Impressions
9M
Total Views
68K
Hashtag Views
14
Content Pieces
15%
Sales Increase
Clarks Originals
Clarks Originals grew to 1M Instagram, 2.2M TikTok
2M
Engagements
6.2M
Impressions
53
Influencers
13M
Video Views
483
Pieces Of Content
2.2M
Tiktok Followers Gained
700k
Instagram Followers Gained
L'Oréal Paris
L'Oréal Paris Golden Age reached #1 with 3.8M impressions
1.4M
Reel Plays
3.8M
Impressions
10
Influencers
14
Content Pieces
2.6%
Engagement Rate
Vichy
Vichy Mineral 89 reached 99% sell-out with ambassador
1
Ambassador
1
Awards Won
9.7M
Potential Reach
80%
Increase Sell Out
165
Pieces Of Content
60.7%
Liftactiv Sell Out
99%
Mineral 89 Sell Out
83
Pieces Of Paid Content
King Candy Crush Saga
King Candy Crush Saga reached 206M impressions
2
Awards Won
8M
Engagements
206.4M
Impressions
169
Influencers
194.6M
Video Views
833
Content Pieces
Services
Content Production
Full-Funnel Creator Campaigns
Influencer Marketing
Influencer Marketing Campaigns
Influencer Marketing Strategy
Influencer Sourcing & Scheduling
Influencer Vetting
Measurement and Data Analytics
Paid Social
Paid Social Amplification
Social Content Production
Social Media Marketing
Clients
PepsiCo
Shiseido Fragrances
Dolce & Gabbana
GetYourGuide
Polestar
Meta
Nespresso
Vichy
Bobbi Brown
IFRC
Grand Marnier
SK-II
Lab Series
Ray-Ban
Loewe
Walkers
Kevyn Aucoin
Bose
Quaker
Method
Once Upon a Farm
Heineken
Garnier
Candy Crush Saga
BMW
Frangelico
Campari Group
Xiaomi
Sainsbury's
L'Oréal Paris
Primark
Zalando
Clarks Originals
Soap & Glory
Coach
Lipton Ice Tea
Work
Once Upon a Farm
Once Upon a Farm hit 2.3M impressions with 17 influencers
17
Influencers
224
Pieces Of Content
76.9K
Total Engagements
2.3M
Actual Impressions
Ray-Ban
Ray-Ban Stories hit 1.8M impressions with 11 creators
11
Influencers
71
Total Posts
29M
Potential Reach
63.3K
Total Engagements
1.8M
Total Impressions
553.5K
Value Added Impressions
Walkers
Walkers crisp sandwich debate hit 125M impressions
+11.2%
Ad Recall
125M
Impressions
11.5M
Video Views
167
Press Coverage
+37%
Google Search Uplift
8.8%
Average Tiktok Engagement Rate
Heineken
Heineken Silver metaverse drove 128M impressions, 4 Lions
+8.6 pts
Ad Recall
128M
Impressions
36
Influencers
4
Cannes Lions
887
Content Pieces
94%
Positive Sentiment
GetYourGuide
GetYourGuide's Leslie Jordan tour hit 14M impressions
1
Influencers
150
Press Pieces
1
Webby Awards
5
Content Pieces
132K
Total Engagements
14M
Total Impressions
52.2K
Landing Page Visits
Loewe
Loewe Squeeze bag hit 28M plays, $2.86 CPM
$2.86
Cpm
4
Creators
10%
Engagement Rate
28M
Total Reel Plays
29M
Total Impressions
6
Total Content Pieces
Xiaomi
Xiaomi holiday campaign hit 10.5M reach on Instagram
14K
Influencer Reach
10M
Brand Channel Reach
17K
Influencer Impressions
11M
Brand Channel Impressions
Lipton Ice Tea
Lipton Ice Tea reached 9M views, 15% sales lift
£1.93
Cpm
11
Creators
40M
Impressions
9M
Total Views
68K
Hashtag Views
14
Content Pieces
15%
Sales Increase
Clarks Originals
Clarks Originals grew to 1M Instagram, 2.2M TikTok
2M
Engagements
6.2M
Impressions
53
Influencers
13M
Video Views
483
Pieces Of Content
2.2M
Tiktok Followers Gained
700k
Instagram Followers Gained
L'Oréal Paris
L'Oréal Paris Golden Age reached #1 with 3.8M impressions
1.4M
Reel Plays
3.8M
Impressions
10
Influencers
14
Content Pieces
2.6%
Engagement Rate
Vichy
Vichy Mineral 89 reached 99% sell-out with ambassador
1
Ambassador
1
Awards Won
9.7M
Potential Reach
80%
Increase Sell Out
165
Pieces Of Content
60.7%
Liftactiv Sell Out
99%
Mineral 89 Sell Out
83
Pieces Of Paid Content
King Candy Crush Saga
King Candy Crush Saga reached 206M impressions
2
Awards Won
8M
Engagements
206.4M
Impressions
169
Influencers
194.6M
Video Views
833
Content Pieces
Awards
Agency Business: Agency of the Year (49-250)
Best Influencer Marketing Campaign - EMEA
Best Fashion & Beauty Campaign
Best Food & Beverage Campaign
Best Influencer Marketing Platform or Technology
Creator Collaboration of the Year
Game-Changing Leader of the Year
Global Influencer Marketing Agency of the Year
Social: Creator or Influencer Partnership
Social: Fashion, Beauty & Luxury
Social: Retail and Consumer Products
Rising Star of the Year
Best Fashion & Beauty Campaign
Best Food & Beverage Campaign
Best Gaming Campaign
Best Team in Influencer Marketing
Game-Changing Leader of the Year
Global Influencer Marketing Agency of the Year
Best Gaming Campaign
Global Influencer Marketing Agency of the Year
Most Creative Campaign
Instagram Partnership
Best Food & Beverage Campaign
Best Use of Long Form Content